Why a less sparkly diamond equals more profit to the jeweller

In this episode we show why diamonds are often cut to be less beautiful in order for the jeweller to make a higher profit.

Diamond cut directly affects how gorgeous a diamond looks to the eye. However, by comprising the cut, the company polishing the diamond can retain more of the weight in the diamond, making it less sparkly but with a higher carat weight.

We explore why it is important to prioritise diaond cut and ideally inspect the diamond in person so you can compare the different specifications to find your perfect stone.

For expert information and advice, please feel free to call and speak with one of our diamond experts on 01932 260100 (UK) or 0044 1932 260100 (International).

We are open 7 days a week from 0900 to 1730.

You can also visit our showroom in West London or visit our website http://www.samarajames.com