INTRODUCTION TO SCANDINAVIAN AIRLINES | Executive Interview with SAS' Eivind Roald, CCO

In this episode of Aviation Leadership Profiles, I sat down and spoke to Scandinavian Airlines' Chief Commercial Officer Eivind Roald. Here are the questions I asked:

1. What makes SAS special? Why should customers choose you over the
competition?

2. What does SAS' growth plan look like?

3. How are you changing your growth plan given competition from Ryanair and Norwegian?

4. While it's not so shocking anymore, the limited complimentary drink (and food) choice on intra-European flights has been around since long before carriers like BA and Brussels introduced it. Why do you believe in this model for the future and how was the response when you initially cut food and drink offerings?

5. Tell us about SAS Plus (intra-European) - why don't you block the middle seats like your European competitors?

6. Tell us about your new international LCC; you've been long-time critics of Norwegian's business model, but isn't this quite similar? 

7. What is SAS doing on the environmental front? How committed are you to biofuels?

8. Sweden is discussing the imposition of a large air travel tax. Is SAS considering moving long-haul operations from Stockholm to other hubs? 

I hope you enjoy this video. Please leave your thoughts in the comments!

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