Digital Marketing Channel Mix | Episode 334 | The Digital Marketing Podcast

Digital Marketing Channel Mix - Episode 334

The Digital Marketing Channel Mix can often cause some confusion, but it actually focuses on what digital channels are going to be used to engage with your target audience, whether that be SEO, email, social media, paid advertising, or others.

By the end of this video, users will have a clearer understanding on what the digital marketing channel mix is, attribution modelling and what the best channels really are.

Timestamps:

00:00 Intro
06:48 GA4 and branding
08:38 Deciding the perfect channels
11:30 Single customer view (SCV)
16:33 Twitter
19:00 Advocacy

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