Скачать или смотреть From Cubicle to Popsicle: Mazen Kanaan’s Journey of Building House of Pops

In this engaging episode of Restrocast, Ashish Tulsian interviews Mazen Kanaan, CEO of House of Pops. Mazen shares his journey from Lebanon, where he studied economics and finance, to his 13-year career at Unilever. During his time handling Unilever’s ice cream business, Mazen identified a market gap for healthy yet delicious ice cream, sparking the creation of House of Pops.

Mazen delves into the challenges and insights from his corporate experience, discussing how he transitioned from a secure job to entrepreneurship with a mix of excitement and calculated risk. He highlights the unique aspects of the ice cream business, emphasizing the importance of purity, wellness, and sustainability in House of Pops' products.

Listeners will learn about the innovative strategies Mazen and his co-founder, his wife, employed to overcome early challenges, ensure consistent customer experiences, and maintain personal growth. The episode wraps up with Mazen’s vision for the future, including product expansions and geographical growth, aiming to establish House of Pops as a leading brand in the health-conscious ice cream market.

0:00 - 2:12 Introduction
2:13 - 4:02 Early life and discovering the gap in market
4:03 - 7:06 Market insights and brand experience
7:07 - 12:00 Journey at Unilever
12:01 - 14:20 The Ice Cream Business
14:21 - 29:18 Challenges and Insights
29:19 - 36:44 Connecting with the customers
36:45- 39:29 Mystery Shoppers
39:30- 46:03 The excitement part
46:04 - Life as an Entrepreneur
Find us online:
Ashish Tulsian -   / ashishtulsian  
Mazen Kanaan-   / mazenkn