How Swatch Went From Bankrupt to Domination (1735 - Today)

There's a good chance if you've worn a watch, it can be traced to The Swatch Group. With dozens of brands and manufacturing houses and over $7 billion in revenue, their rise to dominance is a fascinating story that can be traced back to the 1700s. Timeline below!

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Links and Resources:
Marie-Antoinette Breguet Watch - https://www.breguet.com/en/house-breg...
ETA Movements: https://www.gentlemansgazette.com/eta...
Omega History: https://www.hallandladdco.com/blogs/i...
ASUAG Watch Wiki: https://www.watch-wiki.net/index.php?...
Images from:
Hodinkee, DreamChrono, Statista, aBlogToWatch, Tissot, Omega
No Infringement intended. Please contact [email protected] with questions.

Timeline:
* 1735 - Blancpain S. A. Founded (acquired 1992)
* 1775 - Breguet S. A. Founded
* 1848 - Generale Watch Co
* 1853 - Tissot Founded
* 1856 - ETA founded
* 1884 - Lemania
* 1892 - Hamilton Founded Lancaster, PA
* 1903 - Omega Founded (renamed from generale)
* 1930 - SSIH Formed by merger of Omega + Tissot
* 1931 - ASUAG founded
* Movements, development and a few brands
* 60s-70s Quartz revolution
* 1969 - Hamilton Ends American manufacturing operations
* 1970 - John Bergey and a team of Hamilton engineers build the world’s first Digital watch the Pulsar which was sold to Seiko in 1978.
* 1974 - Hamilton conglomerate is liquidated and sold to SSIH
* 1981 - Banks take it over
* 1982 - ASUAG Insolvent
* 1983 - Holding Company Formed by both
* Swatch Brand Launched - inexpensive timepieces capitalizing on the Quartz trend
* 63% of watchmakers file bankruptcy
* 1985 - Private by Nick Hayek
* 1986 - Named SMH Watch Group
* 1992 - Blanchpain purchased
* 1994 - Enter agreement to develop “Smart Car” with Diamler but withdraw
* 1998 - SMH renamed to Swatch Group
* 1999 - Breguet purchased
* 2000 - Glashütter Uhrenbetrieb GmbH Bought
* founded 1994 by conglomerate spawned in 1951
* 2013 - Harry Winston
* 2014 - Purchased blue diamond $23M