Скачать или смотреть Meta Pixel CAPI, TikTok EAPI, GA4 & Google Ads Server-Side Tracking for Shopify Plus (GTM + Stape)

This video demonstrates a complete server-side tracking implementation for a Shopify Plus store using Google Tag Manager (Web + Server) and Stape.io.

The setup includes:

Meta Pixel + Conversion API (CAPI) with proper event deduplication
TikTok Pixel + Events API (EAPI) for reliable conversion tracking
GA4 (Google Analytics 4) server-side event forwarding
Google Ads conversion tracking via server container
Custom loader & 1st-party tracking to reduce data loss from ad blockers and browser restrictions

This implementation ensures higher event match quality, improved attribution, accurate revenue tracking, and better ad optimization, especially for Shopify Plus stores affected by iOS privacy changes and cookie limitations.

📌 Tech Stack Used

Shopify Plus
Google Tag Manager (Web + Server)
Stape.io (Server-Side Hosting)
Meta Conversion API
TikTok Events API
GA4 & Google Ads

This video is part of my real client work and showcases how I build privacy-compliant, scalable, and future-proof tracking systems for high-spend eCommerce brands.

🔗 If you’re running ads on Meta, TikTok, or Google and want accurate server-side tracking, this setup is the benchmark.