Скачать или смотреть Gen Alpha's "Unplugging" | OpenAI Takes 4% of Your Sales | Dave Stickland Joins (1.23.26)

We break down reports that ChatGPT could take a 4% cut of Shopify merchant purchases, why Google always wanted this but never pulled it off, and what it means if AI becomes the front door to checkout — not just discovery.

We also dig into TikTok’s new Smart+ AI campaigns, why platforms are pushing marketers toward automation and black boxes, and who actually wins when judgment gets replaced by inputs.

On the culture side, we talk about:

The Unplugging of Gen‑Alpha and why analog childhoods are becoming a real trend

Why BuzzBallz’ $35K engagement ring is a culture hack, not a product

Mehtab’s marketing calendar hack

Then we sit down with Dave Stickland, co‑founder of Popsmith, for one of the most honest conversations we’ve had about retail:

Why landing Costco was a mistake

The real cost of prestige and “omnichannel too early”

How to use retail as R&D instead of validation

And what “bougie shite for the aristocrats” looks like in 2026 and beyond

Welcome to DTC's daily show — what's now/next in ecommerce so marketers can survive and thrive.

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