Скачать или смотреть The Real ROI of Door Hangers & Postcards (Most People Get This Wrong)

One of the most common questions I get about door hangers, postcards, and flyers is:

👉 “What’s the ROI?”

And honestly?
That’s usually the wrong question.

In this video, I break down how ROI actually works in direct marketing for service businesses — and why response rate, close rate, average ticket, and long-term customer value matter far more than chasing a quick return.

This applies whether you’re running:
Window cleaning
Pressure washing
Gutter cleaning
Christmas lights
Or any local home service business

I’ll walk you through real numbers, real scenarios, and how bundling services and recurring plans can turn a mediocre campaign into a 5x–10x ROI over time.

📌 CHAPTERS
0:00 Understanding ROI in Direct Marketing
0:24 Factors Influencing Marketing Response and ROI
1:21 Typical Response Rates for Direct Mail
3:51 Impact of Brand Reputation on Response Rates
4:30 Maximizing Close Rates and Upselling Services
5:17 Leveraging Service Packages for Recurring Revenue
6:50 How Bundling Services Boosts ROI
7:33 Long-Term Customer Value and Strategic Planning
8:21 Effective Bundling Strategies and Discounts
10:02 Seasonal Focus for Marketing Campaigns
11:02 Crafting Specific Offers and Discounts
12:28 Increasing Average Ticket and Profit with Recurring Services
13:19 Understanding Customer Acquisition Cost (CAC)
13:48 Key Elements for High ROI: Timing, Offer, and Customer Value
14:19 Direct Mail Campaign Costs and ROI Example
14:59 Comparing Door Hanger vs. Postcard Costs
15:31 Detailed ROI Calculation with Service Packages
17:40 The Crucial Role of Follow-Up and Systems
18:41 Recommended Tools for Tracking and CRM
19:39 Q&A and Request for Context

🔧 TOOLS I USE & RECOMMEND (Affiliate Links)
🧠 Jobber – CRM & Automation for Service Pros
👉 https://go.getjobber.com/bluladder
• 2-week free trial or 20% off your first 3 months
• Quoting, scheduling, follow-ups, AI receptionist, and reviews

📞 CallRail – Call Tracking & Attribution
👉 https://www.callrail.com
Track where your leads ACTUALLY come from (postcards, door hangers, Google, website, etc.)

⭐ Order your marketing supplies with UZ Marketing
👉 https://uzmarketing.com/?afmc=2lq


🔎 SEO KEYWORDS (Backend & Discovery)
door hanger ROI, postcard marketing ROI, direct mail for window cleaning, home service marketing ROI, door hanger response rates, direct mail response rates, customer acquisition cost service business, service business marketing strategy, window cleaning marketing, pressure washing marketing, local service business advertising, Jobber CRM review, CallRail tracking, recurring service plans, service bundles, average ticket increase