Скачать или смотреть Why You Can’t Stop Scrolling (The Science of Addiction)

The world’s most sophisticated attention trap has already been built—and you likely have it in your pocket.

We’ve all been there. You open an app for “five minutes” and suddenly two hours have vanished. Your neck is stiff, your eyes are tired, but you can’t stop. In this episode of The Big Picture, we deconstruct the digital architecture designed to ensure you never want to leave.

This isn’t a lack of self-control or a sign of weakness ; it is a masterpiece of psychological engineering. We go inside the human brain to explore the "Dopamine Loop"—a survival mechanism our ancestors used for seeking food, now being turned against us.

In this video, we explore:


The Slot Machine Effect: How variable reward schedules keep you swiping for the "jackpot" video.


The Interest Graph: How TikTok’s algorithm acts as a digital mirror for your subconscious desires.
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"Dark Flow": Why you lose awareness of time and your physical body while scrolling.


TikTok Brain: How conditioning your brain for a dopamine hit every 15 seconds is physically rewiring your attention span.

Is the battle for your focus lost, or can we re-introduce "friction" to break the loop?

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