Скачать или смотреть UAE-based social influencers now need TWO licences

UAE-based influencers and creators now need to obtain two different licences under new National Media Council regulations if they want to continue earning a living from their blogs, social media and YouTube channels.

New rules mean they will need to obtain a trade licence before they can apply for their special e-media licence – the licence that will effectively allow them to post advertising and sponsored content on their channels.

The two licences will be mandatory for all influencers operating in the UAE, including influencers that accept free gifts and experiences in exchange for coverage on their channels.

The NMC has said that influencers will have until the first week of June to apply for their licence. Those that fail to comply with the new laws risk having their accounts shut down and being fined AED5,000.

In this edition of Inside AB, Jeremy Lawrence and Eddie Taylor look at the new legislation and ask what it means for the business of influence.

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