Game-Changing Merchandise & Design Secrets

Mike Sala didn’t sweat the hustle; instead he embraced it to grow his shoe accessory company, SolePack. From brainstorming the initial concept to navigating the industry with zero design experience — all while working as a physical therapist, Mike's journey is a testament to perseverance, hard work, and the support within the basketball community.

In this episode, Mike talks about the struggle to find a manufacturer, get a patent, fund growth, and market a product that was the first of its kind. He also shares the partnerships that helped elevate SolePack, including working with the NBA and being featured on Showtime’s The Chi.

Join our conversation to hear how Mike turned his passion for the basketball culture into a thriving business!

Topics discussed in this episode:

The initial concept and creation of SolePack
Early struggles in manufacturing and product development
How Mike gives back to his community
Funding the business and outside investment
Loan options for small businesses
Mentorship and community support
Leveraging social media and grassroots marketing strategies
Balancing the business and his career as a physical therapist