Скачать или смотреть "We wash cars with light": The Volvo Luleå showroom with accent light from ERCO

The Swedish premium-brand automotive company describes its new store concept as the "Volvo Retail Experience", underlining innate brand values such as transparency, authenticity and open client communication in the Volvo dealerships. The retail design is based on contrasts – soft and hard, warm and cold, tranquillity and dynamism as well as light and shadow. Accent light from ERCO Light Board spotlights emphasises the products and their features and creates atmosphere.
ERCO got together with Erik Stigmar, Senior Manager for Retail Experience at Volvo Cars from Göteborg, in the Volvo showroom in the northern Swedish town of Luleå. As the responsible brand architect, he discusses the concept behind the "Volvo Retail Experience" and the importance of perception-orientated retail lighting for compelling presentations of merchandise.


Also find the project report here: www.erco.com/Volvo_Interview/de
Find out more about ERCO spotlight ranges: www.erco.com/spotlights/de

Special thanks to
Erik Stigmar, Volvo Cars
Tomas Lejon, Nordiska Bil AB