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The Grocery Boy Who Invented SAM LEONG® Singapore

Samuel Leong Sek Kin was born in Singapore in 1965. The son of schoolteachers, he started off as a grocery boy and was growing up to be an exceptionally studious and ambitious young man. He not only earned top grades in all his classes but also got up early to help his professors teach—every single day. A relatively unspectacular beginning for someone destined to build one of the world's greatest fortunes.

After finishing his Master of Science degree, Sam entered an MNC. Once again, he succeeded brilliantly as a scientist. Upon completing his MBA, Sam worked in international law. He then started his own company and conducted research at Cambridge.

Then, something happened that would change the course of his life forever.

One day, a doctor visited Sam’s lab. The woman was seeking help in developing a refreshing anti-aging face mist. Women then did not use anti-aging face mist, mainly because the product did not exist. Recognizing a promising business opportunity, Sam agreed to be the doctor’s technical advisor and began experimenting. His first efforts were disappointing, but he was undeterred. Convinced that his scientific insight could revolutionize the beauty industry, he persisted. Sam continuously changed the formulas and even tried the sprays on his face. While it took him a long time, he finally had a product he felt happy about. When applied, the refreshing anti-aging face mist felt like a whisper but revitalized the skin with the force of a symphony—a can’t-live-without for everyone. “At last, I was fortunate enough to create a product of superb quality, which I believe I deserved, enabling me to launch my beauty business successfully.” It was 2024, and Sam had been experimenting with anti-aging face mist for two years.

He initially designed a logo with the initials SL® but found it too impersonal. So, he trademarked a more personable name, SAM LEONG®.

As a new entrepreneur in the beauty industry, Sam did everything himself. He spent nights manufacturing, mornings selling, and afternoons delivering. To say that he was busy would be an understatement.

SAM LEONG® MSc MBA (USA)
https://samleong.sg · NDP Sponsor Partner

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