Скачать или смотреть Essential Email Marketing Strategies for Black Friday & Cyber Monday Success

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As Black Friday and Cyber Monday approach, email marketers must adapt to new standards and stricter requirements set by providers like Gmail and Yahoo. In this video, we cover three essential strategies that will ensure your holiday emails reach your audience and drive results:

Keep Complaints in Check: Learn why keeping complaint rates low is vital for inbox placement and maintaining your sender reputation.

Optimize Your List: Discover how to clean and prioritize your email list for better engagement, targeting the right users for Black Friday and Cyber Monday.

Track Key Metrics: Understand which metrics—like click-through and conversion rates—matter most during the holiday season.

By applying these tips, your email campaigns can stay on track and perform at their best during the busiest shopping season of the year!

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