Today we are gonna talk about how to make customers fall in love with your brand and increase your store conversion rate!
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Here's what we'll cover in this video:
Hi, everyone! Welcome to USAdrop. Today we are gonna talk about how to use email marketing to not only let customers know you, but also make them fall in love with your brand and increase your store transaction rate!
The first thing is to collect customer email addresses and collect user
email information in the correct way to build a subscriber list. Please imagine that when you find a free trial ice cream stall on the street, you will definitely have thoughts in your mind. The idea of giving it a try, right? Likewise, enticing your email subscribers by offering discounts, coupons, or freebies is like enticing them to try your “ice cream” and start building a real buzz around you. List of subscribers interested in the product!
Then segment the collected subscriber list, group them into different lists according to their preferences, and selectively send them to different lists each time you send an email. You will find that some people like vanilla ice cream. , some people prefer chocolate flavor. So what ice cream flavor you offer is most likely to sell successfully? Obviously the flavor they prefer! By the same token, by understanding your subscribers, based on their preferences, purchase history, etc. , segment your subscribers into different groups, and then send targeted emails that match their interests and needs according to different groups, which will greatly improve your real conversion rate!
The second thing is to pay attention to the description of the title and preheader. Keep it short and clearly define the key points you want to convey. After understanding how to customize the content according to the customer's preferences, the next step is to be eye-catching enough to grab their attention. It’s like trying to stand out among a bunch of posters, so how do we do that? Of course, use a subject line that’s eye-catching and interesting enough to entice recipients to open your email. But here you need to pay special attention to avoid using spam or misleading subject lines, as they can have a negative impact on your email account.
What needs to be emphasized here is that when sending emails, many people will ignore the key call-to-action role played by the CTA button in the whole email. The content of the email is wonderful, and it is natural that efficient calls to action are indispensable to form a perfect closed loop.
The clear CTA instruction is a powerful motivation to inspire the target audience to take action. Therefore, please clearly indicate what you want the target audience to do next, such as 'Buy now', 'Learn more'.
The last detail that cannot be ignored is to pay attention to the actual effect of the email when viewing the email on different devices. In this fast-paced era, everyone's time is very precious. Your email needs to be viewed easily on a mobile phone like other easy reading app, browse easily whether on the subway or during your lunch break. Please make sure your email looks great on the small screen so people can catch the key points at a glance.
Ok, that's what I'm sharing today. Hope I helped you! If you find it useful, don't forget to subscribe to our channel. See you next time!
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