Скачать или смотреть Dhoni endorsed Zed Black becomes case study at Harvard

Zed Black, the iconic incense brand endorsed by cricket legend MS Dhoni, has now earned global academic recognition! Featured as a case study at Harvard Business School, this traditional, family-run business has transformed into a ₹1,000 crore fragrance giant.

Started from a humble garage in Indore in the early 1990s, Zed Black’s parent company has grown to become one of the top incense exporters in the world, with operations spanning over 9.4 lakh sq. ft. of manufacturing space, producing 3.5 crore incense sticks daily, and exporting to more than 45 countries.

This is the remarkable story of Indian entrepreneurship, innovation, and perseverance — now studied by future global leaders at Harvard.

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