Скачать или смотреть TBWA\ Africa Conference 2018 - Highlights

Top ranked regional agency group, TBWA\ recently hosted it’s annual Africa Conference which brought together the top minds and creative leaders from across 29 countries.

#AfricaNext is our take on this narrative as we move the continent forward.

As an African agency collective, we must consider how we are evolving to meet this futuristic Africa head on. We need to think about how we adapt and become data-savvy, digitally relevant, future-fit businesses.

During our #TBWAAfricaConference, we drove some of the changes TBWA\ is pushing globally, such as putting data into the heart of our strategies, using our philosophy of Disruption in a more comprehensive manner, creating more digitally integrated work.