What marketers can learn from Stanford's Gen AI literacy research ft. Chris Mah

In this fireside chat, our Co-founder and CEO, Frederick Vallaeys, spoke with Christopher (Chris) Mah, a Doctoral Student at Stanford University Graduate School of Education and an ex-Googler.

Chris published a research study on generative AI and its impact on education and literacy at Stanford. The study is titled "Beyond CheatBots: Examining Tensions in Teachers’ and Students’ Perceptions of Cheating and Learning with ChatGPT" and can be found at https://www.mdpi.com/2227-7102/14/5/500

We realized there are some important lessons in it since there are many parallels between marketing and education.

Watch this episode to learn the lessons and takeaways for implementing generative AI in your work more effectively.

0:00 About Chris
2:05 The AI literacy study
3:39 Fear of not making the leap
7:42 What is AI great at?
9:00 How should you think about learning AI?
14:01 The "lazy approach"
17:10 Learning for marketers
18:43 Future of jobs
21:35 Creativity with AI
24:20 Takeaways
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