Goals of Marketing Communication - 5 Things You Should Be Doing

When people think of marketing communication, they think advertising, but marketing communication is much more. And before we can go into all of the different ways firms can communicate with their customers they may want to have an idea of some of the goals they should be setting for themselves, so when the time comes to develop an effective marketing communications plan they know what they should be going for.
Copyright Mark Wolters 2019

Dear Marketing Student, Entrepreneur, or Interested Person, I am Dr. Mark Wolters an Associate Teaching Professor in Business Administration and I have been teaching marketing and business courses around the world since 2002. I hope that these marketing & business videos can help you learn more about business and help you succeed in class or in the business world. And yes, this is the same Mark Wolters from the YouTube travel channel Wolters World.

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