Скачать или смотреть Dan Murray on the £25M Brain Health Brand Celebrities Swear By

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What does it take to scale a wellness brand to £25M+ after your first startup crashes, your health collapses, and you’re told sleeping pills are the only way out?

In this episode, Dan Murray-Serter, co-founder of Heights, breaks down the unfiltered journey of building one of the UK’s fastest-growing brain health brands. From startup failure and burnout-induced insomnia to founding a category-defining company used by real celebrity customers, Dan shares the mindset shifts, health breakdowns, and bold brand decisions that fuelled Heights’ rise.

Brought to you by the team at www.soarwithus.co

00:00 Intro
03:10 Startup burnout & health breakdown
04:20 How Insomnia led to Heights
08:20 Solving an authentic founders problem
10:30 Why Heights ignored the Nootropics hype
12:00 Building a culture from day 1
15:25 How Dan’s upbringing shaped his superpower
22:55 The impact of the celebrity ambassadors
38:30 Why he turned down a higher valuation
43:45 2025 ARR + 2026 targets
44:50 Becoming the most trusted supplement brand in Europe
47:40 Slipping standards in the supplements industry
49:50 The 2 years of flat growth
52:50 Product development testing
55:00 Improving positioning and product naming
57:10 Speaking to different personas and diversifying
1:00:50 Dan’s role in the business
1:09:30 Heights promise
1:12:10 Quick fire questions

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