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☀️🌇🚧 Omnicom might sunset three agencies following the merger. Here’s why…

🙅‍♂️🚫Omnicom CEO John Wren has said he’s not planning to consolidate agency brands as part of the proposed merger with IPG.

However, the merger would give Omnicom 1️⃣2️⃣3️⃣4️⃣5️⃣6️⃣ large media agency networks which these days seems like too many agency brands when the trend is definitely in consolidating.

📊🔝 In this video, we look at data on each of the agencies’ share of media billings and consider how Omnicom may decide to consolidate them into fewer agency networks.

👉 What do you think?
👉 Can they sustain six networks
👉 Which agencies might be consolidated?

Source: ID Comms analysis, COMvergence data