Скачать или смотреть Pricing Strategies for Startups

There is a service you offer or a product you have that people would be willing to pay you for - but you have to get the price right. The key is identifying what that price is and building in enough flexibility through your pricing strategy for your pricing to change as the market changes.

In this workshop, we will cover:

00:00 Welcome
00:43 Facilitator Introduction
02:31 Session Overview
03:54 Things to consider when it comes to pricing
04:47 How to price
05:54 Penetration of pricing
13:15 Premium pricing
19:06 Cost plus pricing
22:22 Competitor pricing
25:47 Psychological pricing
32:38 Value based pricing
38:43 Which strategy will you use and why?
40:49 Things to consider
42:37 Who is your ideal client?
50:26 The cost of a sale
54:02 Overheads
57:18 How much do you want to make?

Attendees will leave this session with a better understanding of:

Pricing strategies
How to understand the competitive landscape
The psychology behind pricing

About The Presenters

This session will be delivered by Hustle & Heel's business advisor, Lucille Roache, who is a Business Startup coach, author, trainer, public speaker, and host of The Female Startup Podcast. Hustle & Heels is a business training, support, and consultancy for startups and established business owners.

To learn more about Hustle and Heels, please feel free to get in touch and follow their online channels:

Website: https://www.hhll.co.uk/
Instagram:   / hhlluk  

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The Elevate programme is delivered by CRATE Places UK Ltd and its partners (OurPledge, Hive Collective and Hustle & Heels) in association with Newable Ltd.

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Find out more:
Instagram:   / elevatewalthamforest  
Twitter:   / wfconnected  
Website: http://wfconnected.org/elevate/