Скачать или смотреть Changing Health with the EATS Model | The Brainy Business podcast ep 216 | Behavioral Economics

Today I’m joined by Scott Schutte and Dr. Janine Stichter, co-founders of the Healthy Behavior Institute. Scott is a personal trainer, weight loss behavior coach, gym owner, and fitness educator who has successfully guided thousands of people on their fitness journey. Janine (whom he calls “Dr. J”) has been in the field of behavior change for over 20 years as a researcher, author, educator, and practitioner.

Her career has focused on understanding the “why” behind behavior and identifying clear practices that are practical and result in sustained change. As part of her research, she has procured over 14M in federal grants, published over 100 peer-reviewed articles and three books. (As well as chairing 40+ doctoral dissertations and masters committees, providing over 150 international and national presentations, and over 80 workshops.)

Together, they co-founded the Healthy Behavior Institute, an educational platform for fitness professionals and gym owners that specialize in behavior modification. I was particularly interested in having on the show because they are changing an industry where everyone has just sort of accepted that people don’t do what they “should,” yet where everyone keeps doing the same thing over and over, expecting different results instead of trying something new. Thankfully, they have, and so I have asked them to enlighten us on the work they do and the advice they would give to others looking to do something similar – in any industry.

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