Скачать или смотреть Rebrand, Refresh or Pivot? How to Know What Your Business Actually Needs

This 7-minute interview excerpt features Mansi Rastogi, Partner and Chief Brand Strategist at 9Point Design, in conversation with Govind Dadhichi, host of The Thrive – Talk Show (@TheThrive.inTalkShow).

The discussion addresses one of the most misunderstood business decisions leaders face today, when to rebrand, when to refresh, and when to pivot instead.

Rather than treating branding as a design exercise, the conversation breaks it down as a business clarity decision, shaped by growth, market shifts, consumer behaviour, and organisational structure.

Topics covered include:
The real difference between rebranding and pivoting, and why confusing the two is costly
Why many well-known rebrands failed, not because of design, but because of decision errors
What successful rebranding actually looks like in practice
Why this decision is rarely visual, and almost never individual

This is not a design conversation.
It is a decision conversation.

If you are a founder, CEO, marketer, or part of a leadership team navigating change, this guide will help you ask the right questions before committing to irreversible brand decisions.

📕 Read the blog:
https://9pointdesign.com/rebrand-refr...

Chapters:
00:00 Intro
00:33 What Successful Rebranding Actually Looks Like
02:34 Where Rebranding Goes Wrong
04:40 The Anatomy of a Successful Rebrand
06:28 How Successful Rebrands Are Built

Tags:
rebranding strategy, rebrand vs pivot, brand refresh, business branding, B2B branding, brand strategy India, marketing leadership, brand mistakes, business growth decisions