Скачать или смотреть Sample Lesson: How to Identify Key Issues - Best Brand Planning Framework

Today we are giving you an inside look into one of our recent training sessions. This lesson goes over how to identify key issues that your strategy should solve for. Learn more about the full training workshop on How to Write a Strategic Plan for your brand here
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If you need help teaching your brand team best practices in strategy & planning, media & communications, or research & innovation, check out our brand management training and development programs:

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Kevin Namaky is the CEO at the Gurulocity Brand Management Institute, a consumer marketing education company that trains and consults for notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms, Ancestry.com, Johnson & Johnson and Gorilla Brands. Kevin is also a featured instructor for the American Marketing Association, lectures at the IU Kelley School of Business, and has been featured in Ad Age, Forbes, Fast Company, Business Insider and the CMO Council. Previously Kevin worked for 20 years in the corporate and agency world growing notable consumer brands.

To learn more, visit Gurulocity
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