Introduction to GAM - Lesson 1: Google Ad Manager (DFP) Tutorial

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This is the first video of Google Ads Manager (DFP) course. In this video, I will give you an introduction to the platform:
What is Google Ad Manager? Why use it?
How does it Fit in Programmatic Ecosystem?
Who uses it? Eligibility and Billing?
Main uses of Google Ad Manager

Introduction to Programmatic Advertising:    • What is Programmatic Advertising? In ...  

GAM Billing: https://support.google.com/admanager/...

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