Скачать или смотреть Creating Memorable Tours: Special People, Special Access, Special Moments [3/10]

*This is the third video in our Tour Design Series. Be sure to catch up on the whole series here!*
   • Tour Design Series  

The tours that sell are those that guests rave about. While they might require extra effort to create, your effort is an investment in creating passionate advocates for your experiences. The real magic of a tour is when you create moments your guests remember years later—like that candle-lit wine tasting in an 800-year-old cellar, or meeting someone who lived through history they've only read about in books.

This week, we're breaking down a simple but powerful framework called SPAM (Special People, Special Access, and Special Moments) that top tour operators use to craft experiences their guests rave about. You'll learn how to spot opportunities to weave these elements into your existing tours, even if you're running a straightforward city walking tour or food experience.

The best part? You don't need a massive budget or fancy venues. Sometimes the most memorable elements come from tapping into connections you already have, like that local chef who loves sharing stories with guests, or the hidden courtyard most tourists walk right past.

Watch now to discover practical ways to make your tours stand out, including real examples from tour operators who've mastered these techniques. Plus, you'll get specific questions to help identify unique opportunities within your own tours that you might be taking for granted.

Want more strategies like this? Subscribe to our channel and check out guestfocus.com for free resources to help grow your tour business.


For more free resources to help you grow your tour business, visit https://guestfocus.com/resources.

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P.S. If you want help in growing your tour business, book a strategy call today at Calendly: https://calendly.com/kelseytonner/str...

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Since 2015, our programs have helped over 2,000 tour operators from 75+ countries. Our tour business coaches have over 100 years of combined industry experience and work through our proprietary Guest Focus Formula™ to sustainably grow client businesses. 🚀