Скачать или смотреть Flat Fee Revolution: How 2 Dentists Built a Membership Platform That Keeps Profits in Your Practice

In this game-changing episode of the Marketing 32 show, host Brett Allen welcomes Ryan Corby, CEO and co-founder of Smile Advantage, who reveals how the traditional per-patient pricing model for membership platforms has been silently draining practice profitability while claiming to help reduce insurance dependency. Born from the frustration of two practicing dentists who realized their successful membership program would cost them a fortune with existing competitors, Smile Advantage represents a fundamental reimagining of how membership software should work. Ryan's unique position as both platform developer and active practice owner provides real-time feedback loops that drive continuous improvement based on actual daily usage rather than theoretical assumptions. From deep PMS integration that eliminates workflow friction to proactive card expiration management that slashes payment failures, Smile Advantage demonstrates how technology should amplify success rather than nickel-and-dime practices as they grow. This conversation exposes the hidden economics of membership platforms, reveals why team buy-in matters more than software features, and provides actionable strategies for positioning memberships as the primary offering rather than an insurance afterthought.

01:52 - The origin story: Two practicing dentists seeing insurance dependency warnings in 2012-2015
02:22 - The DIY phase: Manual membership tracking through Eagle Soft, spreadsheets, and sticky notes
03:14 - The pain point discovery: Members slipping through cracks and missed payments as success grew
03:38 - The software decision moment: Realizing they needed tools like their other practice systems
04:07 - The pricing fork in the road: Discovering how expensive per-patient competitors would be
04:36 - The flat fee commitment: Deciding to increase ROI with every new member rather than nickel-and-diming practices
05:33 - The beta testing advantage: Using their own practices daily for immediate feedback loops
07:21 - The paradigm shift: Membership as leading offer, not insurance down-sell or afterthought
08:27 - The seamless integration philosophy: Removing hurdles by tying deeply into practice management software
08:55 - The real-time sync feature: Today's appointments dashboard showing members, non-members, and insurance listings
09:24 - The one-click enrollment: Creating and linking memberships directly from schedule in single action
09:45 - The upsell intelligence: Identifying emergency exam patients without insurance or membership
10:49 - The expired member alerts: Red flags showing which scheduled patients need renewal before treatment
12:00 - The internal marketing toolkit: Custom branded brochures, postcards, and sign-up forms included
12:54 - The email template library: Content for Dental Intel, RevenueWell, and direct email campaigns
13:22 - The open enrollment strategy: Catching insurance off-ramp timing to convert patients to membership
15:30 - The text vs. email reality: Thousands of unread emails vs. handful of unread texts
16:57 - The next generation definition: Merging membership concept with efficient technology for scale
18:10 - The true value revelation: Tracking not just membership fees but total patient production value
18:38 - The timeline visualization: Before/after membership spending analysis with treatment history
19:32 - The modern payments integration: Bringing merchant services and membership worlds together
20:01 - The proactive card management: Updating expired cards before renewal dates to prevent failures
20:53 - The platform fees feature: Text-to-pay, online payments, and modern payment technologies
21:01 - The surcharging beta program: Offsetting up to 100% of card fees with patient flexibility options
22:34 - The small business mission: Helping private practices compete against efficient DSO operations
23:02 - The offset math: Saving $5,000 monthly in card fees while keeping treatment costs low
23:23 - The insurance discount reality: 40% insurance write-offs vs. membership discount economics
24:03 - The quality difference: Better patient loyalty, staff hours, and treatment acceptance with memberships
24:28 - The deductible mentality: Insurance patients treating to coverage limits vs. membership case acceptance
25:46 - The team buy-in imperative: Whole-office adoption from assistants to doctors as success differentiator

This episode is brought to you by Marketing 32 - the only dental marketing team with a performance guarantee that if you're not growing, you don't pay us. We truly are invested in your growth and want to partner with practices to help them grow and add value. If you need help growing your practice with a team that shares your commitment to ethical, results-driven marketing, head over to marketing32.com to set up a quick discovery call and see if we're a great fit for both of us.