Скачать или смотреть How Salesforce Commerce Cloud is evolving | Michael Affronti on SFCC, AI & composable strategy

What does the future of Salesforce Commerce Cloud (SFCC) look like—and how does it serve the next generation of retailers?

In this episode of The Ecommerce Toolbox: Expert Perspectives, Michael Affronti, SVP and GM of Commerce Cloud at Salesforce, joins Kailin Noivo to explore how SFCC’s strategy has evolved—from its pandemic-era pivots to its growing relevance in the mid-market and composable commerce landscape.

Michael also shares how AI is being woven into the Salesforce ecosystem to enable smarter, faster ecommerce experiences.

What you'll learn:
• How the pandemic reshaped the vision for Salesforce Commerce Cloud
• Why SFCC is expanding its focus beyond enterprise into mid-market
• The role of SFCC in headless vs. composable commerce
• How AI is transforming digital commerce at Salesforce
• What retailers should expect next from the Commerce Cloud roadmap

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🎙️ Produced by Fame.so

🔗 Connect with the guests:
Michael Affronti:   / michaelaffronti  
Kailin Noivo:   / kailinnoivo  

#Salesforce #SFCC #composablecommerce #headlesscommerce #AIinretail #platformstrategy #ecommercecloud #digitaltransformation #noibu