Скачать или смотреть Thriving in a Downturn: Why Recessions Are Prime Time to Invest and Market Boldly

Recessions don’t have to mean retreat. In this concise pep-talk, we outline the mindset every entrepreneur and business leader should adopt for the rest of the year: leverage lower costs, stay nimble, and double-down on marketing. History shows that companies willing to invest when others pull back often emerge strongest once the economy rebounds.

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