Скачать или смотреть No Conversions? How to Write Copy and Messaging That Makes You Memorable | Marisa Corcoran

#748 Is AI really killing copywriting — or is it exposing just how powerful your message needs to be? In this episode, host Brien Gearin sits down with Marisa Corcoran, founder of Copy Confident Society, to unpack why copywriting isn’t “dead” in the AI era — it’s more important than ever. Marisa shares her wild pivot from professional acting (yes, a Winnie the Pooh audition was the breaking point) to building a thriving copy community, and explains why business owners must “create their own stage” through platforms like podcasts, summits, or content series. You’ll also learn why most “copy problems” are actually messaging problems, plus Marisa’s practical Ghostbusters-inspired “Proton Pack” framework to clarify what you sell, who you help, and how to make your message memorable — so the right people remember you, rave about you, and refer you!

What we discuss with Marisa:
0:00 The Three Basic Business Needs
4:22 From Actor to Copywriter: The Winnie the Pooh Story
9:54 Creating Your Own Stage
14:32 The Proton Pack Messaging Framework
19:50 Messaging vs. Copy: Understanding the Difference
24:48 The Three Rs: Remember, Rave, and Refer
29:42 Listening to Your Market
34:36 Building in Public and Iterating
39:30 AI as a Collaborator, Not a Replacement
43:00 Connecting and Next Steps

Thank you, Marisa!
Check out Marisa Corcoran at ⁠MarisaCorcoran.com⁠: https://marisacorcoran.com/
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Follow Marisa on ⁠Instagram⁠:   / mtoni  

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#entrepreneurship #copywriting #businessmessaging #marketingstrategy