How Manu Chandaria Mastered the African Market

Описание к видео How Manu Chandaria Mastered the African Market

Africa is the next frontier for global business, presenting a rare growth opportunity in a stagnant world. But navigating this complex continent with more than 1 billion people can be exceedingly difficult, and many businesses have failed to make a lasting impression in the region. Kenyan business tycoon Manu Chandaria, chairman and CEO of the multi-billion dollar privately held Comcraft Group, explains in an interview with Knowledge@Wharton how he mastered the African market and how others can follow his lead.

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