Скачать или смотреть From CX to UX: Designing a Customer-Centric Community | Laureline Boin

We’ve all been there — answering the big question: how to get in your users' shoes to build the best user experience and interface for them? Designing frictionless customer journeys and building a community platform tailor made for your members isn’t easy. Laureline Boin will cover best practices for UX/UI design, analytics survival tips, and avoiding the anchoring bias trap from user testing to delivery.

With a background in computer science and a passion for science, Laureline Boin dedicated her career in tech, where she became passionate about communities. Now Head of Community and Social Care at Dropbox, she aims at bringing innovation and customer centricity to communities while constantly going out of her comfort zone. Outside of work, she’s an avid backpacker, a convinced feminist, and an art lover.