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How Transparency Made Avaline a $33M Wine Brand

Transparency changed everything.

When @avaline launched, most wine labels told you the alcohol level, grape, and region — but not much else.

Avaline flipped the script. They:

🍷 Were the first wine brand to list ingredients on the front label
🍋 Highlighted organic grapes, no added sugar, and no artificial additives
📈 Built trust with wellness-focused shoppers — and scaled to $33M+ in retail sales (up +48.8% YOY)

In this episode of Business of Drinks, CEO Jen Purcell tells us why transparency is a powerful marketing tool — and how it helped Avaline become a U.S. wine sensation.

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Erica Duecy, co-host:
Erica Duecy is founder and co-host of Business of Drinks and one of the drinks industry’s most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies.

LinkedIn:   / erica-duecy-4a35844  
Instagram @ericaduecy

Scott Rosenbaum, co-host:
Scott Rosenbaum is co-host of Business of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. Most recently, he was the Portfolio Development Director at Distill Ventures. Prior to that, he was the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor.

LinkedIn:   / scott-m-rosenbaum  

Caroline Lamb, contributor:
Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners, a Michigan-based importer and distributor.

LinkedIn:  / caroline-bork-lamb  
Instagram @borkaline

SPONSOR: SWIG Partners is exclusively offering $100 off their supplier-distributor matchmaking fee when you mention the Business of Drinks podcast, or inquire via this link: ⁠https://www.swigpartners.com/business...

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