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Gym Floor Giveaway Strategy That Turns Entries into Paying Clients

The giveaway isn’t about free sessions. It’s about building awareness, collecting leads, and converting them into paying clients.

1. Prep Work

Get Manager Approval

Secure the gym manager’s backing.

Alignment = support + visibility.

Prize Pack Setup

4–6 weeks of free PT sessions.

Add a prize pack (gym bag, supplements, gear).

Keep costs low by partnering with supplement stores (free samples in exchange for promotion).

Materials

Entry form (clipboard or QR code).

Poster with eye-catching headline:

“Win 4 Weeks of Personalised Coaching + Prize Pack Worth $[XYZ]!”

Prize pack on display at the front desk for attention.

2. Giveaway Mechanics

Run for 7–14 days.

Entry form collects:

Name

Email

Phone number

Social handle

Promote across three channels:

Gym floor (most powerful)

Posters at reception/entrance

Social media

3. Gym Floor Engagement

Dedicate time daily to walk the floor.

Invite members to enter:

“It’s free, quick, and you could win 4 weeks of training.”

Enthusiasm sells the offer.

Build rapport as you go—give every member positive attention.

4. Announce the Winner

Pick one winner randomly.

Call them directly to congratulate.

Book their first session (consultation + movement assessment).

Announce winner on social media.

Add urgency with: “Due to the overwhelming response, we’re giving runner-up prizes too.”

5. Runner-Up Offer

Everyone else gets a free session.

In-person entrants: Free trial PT session.

Online entrants (non-local): 7-day online coaching pass.

👉 Everyone feels like a winner. You now have a full pipeline of consultations.

6. Conversion Flow

Step 1: Call or text all entrants.

Invite them to claim their free session.

Step 2: Deliver the trial.

Include consultation + movement assessment.

Showcase value + expertise.

Step 3: Present your offer.

“If you got this much value from one session, imagine what we can do in 12 weeks.”

Sell into your core PT program.

Big Takeaway

The giveaway isn’t about free stuff. It’s a lead capture funnel disguised as a prize.

Collect leads.

Deliver value fast.

Convert into paying clients.

Run it once, systemise it, and it becomes a repeatable client acquisition engine.