How to Start a Podcast 2022
A podcast is a downloadable audio recording of a discussion on a certain topic, such as business or travel. They're frequently found on iTunes and Spotify, but they can also be on websites. This dynamic media can be a great method to get your daily dose of inspiration to your audience, no matter where they are.
According to podcast data, 51 percent of US buyers over the age of 12 listen to podcasts, with the number gradually increasing year after year. Also, 32% of Americans listen to podcasts at least once a month.
Podcasts may be an excellent method for company owners or brands to build a personal connection with their listeners and potential clients. Hearing you speak to them one-on-one humanizes your relationship in a way that written information can't. Plus, giving your audience various ways to interact with your content and brand is never a bad thing.
This video will walk you through how to start a podcast, why you should have one for your brand, and what equipment you'll need.
If you're planning on starting a podcast, the first step is to figure out what you will talk about in each episode. For some, it's self-evident, but others must think outside the box before coming up with a concept. Your topic should also be determined by what you're enthusiastic about or know a lot about.
You should first create an episode list of 8-10 episodes. Then you can seek similar iTunes and Spotify podcast episodes. Next, examine their popularity, such as the number of social media followers and reviews— this might indicate whether or not the topic is worth debating. The next step after choosing your topic is to find a reliable media hosting service.
Your podcasts have a lot of audio files in them. Serving them via a web host will use several server resources, slowing down and making your website unresponsive. Instead, you should use a podcast specific media hosting platform like Podbean or Blubrry to optimise the user experience. The majority of savvy podcasters host their files on a separate podcast hosting site. It's the most intelligent and efficient approach to running a podcast.
A podcast host is a location where your podcast's audio files are stored and distributed. So, you can publish your podcast RSS feed (essentially a list of all your episodes) to Apple Podcasts and other podcast directories. They also offer analytics, online players, scheduling tools, and other features that make it simple to publish and grow your podcast. Ad networks, social sharing capabilities, and other distribution methods are included in some of them. You simply submit your podcast to their directory rather than publishing it to Apple or iTunes, Spotify, or anywhere else.
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