Prompt Engineering for Marketers & Analysts with Mike Taylor

⁠⁠Mike Taylor⁠⁠, co-author of ⁠⁠Prompt Engineering for Generative AI⁠⁠ and first two-time guest of the pod joins us to "delve" into the important questions around getting the best answers out of ChatGPT and the like.
Learn about the principles of prompt engineering, the role of generative AI in analytics, and how to effectively use AI for data cleaning, code generation, and more.

Links from the show:
⁠⁠Ep. 2 with Mike - Marketing Memetics & Measurement⁠⁠⁠⁠Prompt Engineering for Generative AI⁠⁠ [book]⁠⁠Cursor⁠⁠ (AI code editor)

00:00 Introduction and Casual Banter
01:16 Speed Reading and Da Vinci Jokes
02:52 Introducing the Guest: A Modern Day Da Vinci
05:19 Diving into Prompt Engineering
08:35 Generative AI in Analytics and Marketing
14:37 Practical Applications and Challenges
18:38 Prompt Engineering Tips and Tricks
24:54 Crafting Effective Prompts for Social Media
25:37 The Value of Prompt Engineering in Automation
26:39 Exploring Prompt Marketplaces and Tool Use
27:51 Automating Prompt Creation and Its Implications
29:28 The Future of Prompt Engineering as a Skill
32:50 Applications of AI in Copywriting and Image Generation
34:58 AI in Data Extraction and Analytics
45:12 Leveraging AI for Industry Insights and Efficiency
48:45 Conclusion and Book Pitch