Скачать или смотреть A lab-made flavour can still be labelled as “No Artificial Flavours” in India.

Not many people know this.

In India, a product can use a flavour that’s made in a lab and still legally say “No Artificial Flavours.”

That’s because FSSAI classifies flavours into three buckets:
Natural, Nature-Identical, and Artificial.

Nature-identical flavours are made synthetically, but they are chemically identical to flavour molecules found in nature. Because of that, FSSAI does not classify them as artificial.

So when you see “No Artificial Flavours” on a label, it doesn’t automatically mean the flavour came from a fruit, spice, or plant. It can still be lab-made and fully compliant.

I looked into this while researching flavour labels across categories.
For example, Jimmy’s Cocktails clearly states “No Artificial Flavours,” while the ingredient list mentions nature-identical flavouring substances. That claim is allowed under FSSAI.

In another case, Go Zero French Vanilla is very clear on the pack. It mentions nature-identical flavouring substances and does not claim “No Artificial Flavours” on the packaging. But when you search for the product online, some graphics give a much more “natural” impression, which can be confusing for consumers.

To be clear, I’m not against artificial or nature-identical flavouring. They help keep costs low, improve consistency, and in many cases the ingredients are actually purer than natural extracts.

The issue is perception.

When people see “No Artificial Flavours,” they usually assume the product is natural and premium, even when the flavour was made in a lab.

Legally, brands are doing nothing wrong.
But the way we interpret these claims and the way they are regulated don’t always line up.

Curious to know what you think.
Should this be explained more clearly on labels?
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