Скачать или смотреть Rs. 800 Crore Agarbatti Business | World's Largest Incense Sticks Manufacturing Plant | Zed Black

Mysore Deep Perfumery House (MDPH), popularly known for their brand Zed Black has built an Rs. 800 Crore+ Agarbatti Business from India.

We talk to Ankit Agarwal, Partner at MDPH about how he has scaled the business profitably over the last 17 years on this episode of The Indian Dream Podcast.

We talk about the following things on the Podcast:

00:00 - Agarbatti or Incense Sticks Market in India & Policy Changes of 2019
05:05 - Start of MDPH in 1992 after 7 Failed Businesses
08:26 - How Zed Black Brand Started and why it became a hit across India
10:09 - Three most important things about the business: Packaging, Distribution and Fragrance.
16:28 - How Zed Black moved to Advanced Payments with Distributors to Unlock Growth
26:20 - Why Zed Black kept uniform pricing in a business that's dominated by Regional Players with different pricing per region
28:52 - Export Market for Agarbattis
30:39 - The Technology and R&D Investment in Manufacturing. World's Largest Manufacturing Plant of Agarbattis
34:18 - Why Zed Black decided to get Mahendra Singh Dhoni & Hrithik Roshan to Endorse the Brand
40:20 - How should Entrepreneurs take advice from experienced people
45:59 - Why Zed Black's Deodrant Business Failed

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