Скачать или смотреть Australis Virtual Launch

CR Surfacing has done it again… the live virtual Product launch event of our latest innovation was only streamed on the 30th of June. For the audience’s surprise, CR Surfacing announced, “this is not a new lens design”. The Australis is An Active Design System, where the lens develops around the patient’s individual needs, lifestyle and experiences. The offering is not a product. After all, we don’t even have a lens design until the Patient goes through the Australis Journey to develop a unique lens around them.
Nowadays, new lens designs appear on a market almost every year, introducing slight improvements on the previous generation’s portfolio. Innovation is one of core values at CR Surfacing, however, launching a new product for just the sake of innovation is against our principles. Our innovations must serve our vision to fortify the independent optometry market through premium quality ophthalmic lenses, exceptional service and trustful collaboration. So rather than simply bringing a new lens design to the market, we asked our clients, what they really need.
And the concept of Australis was born.
People are different. Every person has a different lifestyle, careers, hobbies. We move, we feel, we see differently.
We look at things differently. We experience differently. We live differently.
“Let’s stop trying to create a design that caters for everyone.
Let’s look at the individual instead.”
The Australis Concept