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Customer Acquisition Cost Explained: Are You Paying Too Much to Get a Customer? If you’re spending money on ads, marketing, or sales campaigns but not tracking your Customer Acquisition Cost (CAC) — you could be bleeding profits without even knowing it.

In this video, we break down the concept of Customer Acquisition Cost in the simplest way possible. You’ll learn what CAC is, how to calculate it, and most importantly — how to know if you're overpaying to acquire new customers. Whether you’re a startup founder, small business owner, or digital marketer, understanding your CAC is non-negotiable for long-term growth and profitability.

Here’s what we’ll cover:
✅ The exact Customer Acquisition Cost formula and how to apply it
✅ What is considered a healthy CAC across different industries
✅ Hidden costs most businesses forget to include in their CAC calculation
✅ Real-life examples of companies optimizing CAC for explosive growth
✅ Actionable tips to reduce your CAC and increase your return on investment (ROI)

By the end of this video, you’ll have a crystal-clear understanding of how CAC affects your business model — and how to use it as a powerful decision-making tool.

💡 Keywords: customer acquisition cost, CAC explained, how to calculate CAC, marketing ROI, reduce customer acquisition cost, cost per customer, CAC vs LTV, startup metrics.

👉 If you’re serious about scaling smart and profitably, hit Like, Subscribe, and drop a comment with your CAC challenges — let’s grow better, not just bigger!

#CustomerAcquisitionCost #CACExplained #BusinessGrowth #StartupMetrics #MarketingROI #CostPerCustomer

About Me:
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I am Logesh Manoharan, an Go-To-Market Strategist, Lead Generation Specialist, Business Automation Evangelist, Growth Hacker and a Business Coach. 20+ Years of Focused experience on Sales & Marketing for MSME's. Author of a Book "Before Marketing In Social Media". I am on a mission to help tamil small and medium business owners to stand out from competition and generate 10X sales qualified leads WITHOUT ANY INVESTMENT through my GTM Strategy.

My Vision is "To Connect SPECIFIC Customers To SPECIFIC Business To SPECIFIC Need."

Lead Generation is in my blood, Sales & Marketing is my passion. I always think in terms of "How can I solve this problem", since this has been my style throughout my career, my search for finding answers to most pressing questions added values to my customer's pain point and identified a strategic solution. Passion, Focus, Intensity, and being loyal are all characteristics that have enabled me to achieve success inside and outside of the office.

End-of-the-day we are dealing with humans. I am a very humorous and emotional storyteller which created resonance and engaged my Customer in my whole selling journey. With my refined skill set, I bring Customer-Centric mindfulness that enabled them to change and act.

“What next” is my curiosity which drives me to be a lifelong learner…

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