Скачать или смотреть President Hakainde Hichilema has launched the Brand Zambia Initiative

President Hakainde Hichilema has launched the Brand Zambia Initiative, setting direction on how the country will present itself to the world and position for investment, tourism, and partnerships.
The initiative is anchored on the new national tagline, “Zambia Moves You,” supported by a refreshed visual identity centred on the African fish eagle, symbolising strength, vision, and national pride.
Government is aligning its message and structures to ensure Zambia is clearly understood by investors and international partners. The objective is to strengthen visibility, build confidence, and translate the country’s stability into economic activity.
Zambia’s peace, security, and stability remain key national assets. These conditions support investment, enable business growth, and create a predictable environment for long-term planning.

Government has called for these to be protected and used to drive development.


Government is working closely with the private sector to ensure coordination in promoting Zambia and delivering on investment opportunities. Citizens are also expected to play a role by sharing accurate information and supporting a unified national message.