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Why High-End Art Still Needs Humans: The Hybrid Gallery Model (No “Buy Now” Button) | ValuationPodcast.com with Guest Ann Priftis

ValuationPodcast.com

In this episode of ValuationPodcast.com, Melissa Gragg speaks with Ann Priftis, CEO of a group of seven contemporary art galleries across the U.S. and Canada and an art advisor/appraiser—about how value is created (and preserved) in today’s art market.

Can luxury art be sold online without losing the feeling that drives a purchase? In this clip, Ann explains how Off-Piste Fine Arts blends brick-and-mortar galleries with a high-touch online experience—live chats with trained art consultants, storytelling, and tailored recommendations—instead of a “Shop Now” button.

You’ll hear why human trust, artist stories, and travel-rooted memories are still the secret sauce behind five-figure acquisitions—and how a guided conversation often leads collectors to the right piece (sometimes different from what they first clicked).

5 Key Takeaways:
Hybrid over e-commerce: Serious collectors want online convenience plus human guidance—not a one-click cart.

No “Shop Now” by design: Inquiry + live consultant chats create space for curation, education, and trust.

Story sells: Artist narratives and context recreate the emotional “in-gallery” experience that justifies luxury pricing.

Discovery shifts in conversation: Many buyers end up choosing a different piece or artist once a consultant learns their taste.

Memory matters: Travel stories and place-based experiences often spark collections; great advisors help recreate that feeling remotely.

Q&As from this segment:
Q1: Why don’t you just add a “Buy Now” button for art?
A: High-value art requires trust, context, and curation. Live consultants answer questions, share artist stories, and tailor options—drivers you lose with one-click checkout.

Q2: Do collectors really buy art they haven’t seen in person?
A: Yes—when guided by a knowledgeable consultant who can bridge the gap with storytelling, scale/context visuals, and comparables for that artist.

Q3: How does the conversation change what buyers pick?
A: Advisors surface pieces a client didn’t see online or from similar artists, aligning with budget, scale, palette, and theme—often leading to a better fit.

Q4: What creates the “feeling” that closes luxury art sales?
A: Narrative + relationship. Travel memories, studio stories, and artist intent—delivered by a trusted human—recreate the emotional spark that moves collectors to act.

Connect with Ann:   / ann-priftis  
Ann's website: https://clarkpriftisart.com/

Melissa Gragg is a seasoned financial mediator and business valuation expert with over 20 years of experience. She specializes in helping couples and business partners navigate complex financial disputes during divorce and separation. As the founder of Bridge Valuation Partners and a key member of The Divorce Allies, Melissa offers neutral, third-party services including business valuations, pension assessments, income analysis, and strategic settlement planning.

Connect with Melissa:
Melissa Gragg 
Expert testimony for financial and valuation issues 
Bridge Valuation Partners, LLC 
[email protected] 
http://www.BridgeValuation.com 
Cell: (314) 541-8163