Скачать или смотреть Sensory Marketing and Customer Experience: A Case Study of When Pigs Fly

This video presents a sensory marketing analysis of the retail store When Pigs Fly. The purpose of this presentation is to examine how sensory stimuli sight, sound, touch, and smell—influence customer behavior and the overall customer experience (CX) in a physical retail environment.
Using concepts from consumer behavior research, this analysis explores how store atmosphere and in-store sensory cues shape customer perceptions, comfort, engagement, and purchasing behavior. The video also includes personal in-store observations and provides practical recommendations to improve customer experience, supported by academic and industry research.
This presentation is created for an academic assignment and demonstrates the application of consumer behavior concepts to a real-world retail setting.
References

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Business News Daily. (n.d.). How smells can make shoppers spend more. https://www.businessnewsdaily.com/3469-sme...

Quikly. (n.d.). Marketing psychology: How sound affects consumer behaviors. https://hq.quikly.com/blog/marketing-psych...

OpenAI. (2024). ChatGPT (GPT-5.2) [Large language model]. https://chat.openai.com/