Scaling from $1M to $100M ARR: Lessons from a Tech Marketing VP

In this episode of Learnings at Scale, Max sits down with Charlie Liang, VP of Marketing at Kula and former Head of Demand Gen at Lattice. Charlie, a SaaS marketing expert with over a decade of experience, shares what he’s learned helping companies scale from 1 million dollars in annual recurring revenue to 100mm in ARR and beyond.

[00:00:00] Introduction
[00:02:20] Poker Math & Probabilistic Thinking
[00:06:46] Knowing Your Numbers & Building Intuition
[00:16:57] The Importance of Documentation & Building Your Narrative
[00:21:35] Leveraging AI & Maximizing Website Value
[00:27:29] The Future of Work & Early Career Development
[00:33:05] Charlie's Journey
[00:37:47] Systems Thinking in Marketing