Скачать или смотреть VOMP Highlights: Best & Worst Marketing Ideas for MSPs

What are the best and worst marketing strategies for MSPs in 2025? In this highlight reel from the Voice of the Microsoft Partner roundtable, Sherman Crancer shares practical insights into what’s actually working right now for managed service providers and what’s wasting time and money.

If you're a Microsoft Partner looking for effective MSP marketing strategies, this video covers the top trends that are helping partners grow pipeline, generate net-new leads, and build repeatable marketing motions. Sherman explains why most MSPs struggle with follow-up, how vertical-specific messaging drives better engagement, and what makes a strong website actually convert. He also shares examples of common mistakes like generic cold outreach, poor content strategy, and overused claims like “#1 IT provider,” all of which continue to hurt credibility and performance.

Whether you're working on your 2025 B2B marketing plan or just trying to improve lead generation, this video gives you a clear roadmap of what to start doing and what to stop. It's a quick, tactical look into real MSP marketing performance from someone who’s seen what works across hundreds of partners.