Скачать или смотреть Ep. 9 | Flying Solo as a B2B Marketing Manager With Denise Hobson

In this episode, recorded last November, we take our maiden voyage with interviews of professionals who deal with the day-to-day challenges and successes of marketing, sales, or customer service for small to midsize businesses. Our first guest is Denise Hobson, the marketing director of the Great Lakes Region of Visual Edge Technology, headquartered in North Canton, Ohio. Visual Edge was formed as a developmental startup in the wide format printing industry. Through many strategic acquisitions, the company has become one of the largest, value-added resellers in the office automation industry.

As the only in-house marketer for Visual Edge, Denise flies solo, an arrangement we’re sure many marketers can relate to. She started her marketing career as an accident, as she describes it, before the Great Recession of 2008, and in this interview, she shares a wealth of knowledge and experience about the complexities of marketing for many brands within a brand.

We hope you enjoy this insightful interview.