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i consumption, that she was "quitting Facebook" because she couldn't stand the seemingly constant reminders that everyone else seemed to be getting what they wanted from life but she was barely treading water. Treading water meant that she had a rocking triathlete's body, a condo in the West End, a successful career, a stream of suitors at her door, an adorable kitten with white paw mittens, and much more. She was living a life that everyone else should seemingly covet, but she still couldn't shake the sadness.

I nearly bit through my lip to refrain from asking her if she was planning to become a recluse and hide under a rock for the rest of time. Otherwise, I had no idea how she was going to avoid such life event updates in her world. Even when they aren't cluttering our feeds, life events and milestones are a part of our daily lives.



From holiday dinners with your cousin's new(est) boyfriend to co-workers' baby announcements and college friends wedding receptions, there's no escaping the changes in the lives of the people around you.



As a person who is almost always on the road and separated (often on the other side of the planet) from my closest friends and family, my Facebook news feed is like the local newspaper in my hometown. A daily digest of pictures and updates of the lives of the people who matter most.



This was not a quick update or implementation. I've spent months cultivating my lists and subscriptions to carefully architect a news feed that (at least on the web interface) generally provides exactly the information I want to know.



The first step to building a Facebook news feed you are excited to sift through is understanding Facebook's EdgeRank system. EdgeRank is an algorithm that determines what updates (edges) make it to your news feed and where they land in the results. It is based on three metrics:



Affinity -- How closely connected are you? This is a one-way metric that looks how you interact with the poster. Things like Liking, Messaging, Commenting, Sharing, and Search all matter

Weight -- How valuable are your interactions? Commenting on a friend's baby belly pic is going to carry more weight in your algorithm than Liking a picture of their sonogram. Usually the actions that take more time and effort are going to be the things that yield the highest results

Time Decay -- How old is the edge? Good news, updates generally have a pretty short shelf life. This does not mean that your fraternity brother's face smashing cake picture is going to disappear from your feed after a couple hours. It will eventually though. Have faith.

It is also important to accept the fact that Facebook may be a free service but they are not a charity. Something has to pay for the programmers to update the news feed in a new way that will incite fury and ire among its users. One way that they are doing this is through their upcoming peer dilbar sain quttq mastong kalat lala mosa zilajang haq ahoo murshid multan sahiwal chaklala kharyan islamabad islamic urdu india banguladeesh kohat sargodha dubae eran arb imarat