15 Ways to Grow Your Winery Email List | Wine Sales Stimulator 2023

In this video, wine sales & marketing expert, Ben Salisbury, speaks directly to winery owners and distillery owners about the 15 different strategies you can implement in order to grow your email list. There is a perfect correlation between the size (and engagement level) of your email list and your monthly sales volume. Whether you are talking consumers or trade, email is the #1 way to sell wine and spirits!

When you think of "email marketing," don't think newsletters or blasts to your entire list. This is NOT "real" or modern email marketing! Modern email marketing is about personalization, segmentation, and automation. Our channel is full of great tutorials on the WHY and HOW to fully leverage email marketing to sell more wines and spirits!

Timestamps:
00:00 Start
00:13 Introduction
00:31 Number 1: Multiple Places to Join
00:53 Number 2: Compelling Reasons to Join
01:31 Number 3: Popup Forms
02:02 Number 4: Landing Page
02:33 Number 5: Lead Magnet
03:27 Number 6: Use Instagram Bio
04:00 Number 7: Instagram Stories
04:28 Number 8: Facebook Action Buttons
04:56 Number 9: Gated Content
05:38 Number 10: Simplify Your Signup Form
06:17 Number 11: Collect Emails from Events
07:19 Number 12: Host Live Webinar
08:03 Number 13: Leverage QR Codes
08:41 Number 14: Collect Emails from Tasting Room Visitors
09:25 Numbers 15: Better Email Content
10:37 Wrapping it Up

Links Mentioned:
7 Reasons Why Email is the Best Way to Sell Wine & Spirits:    • 7 Reasons Email is the Best Way to Se...  
The Anti-Newsletter Email Strategy:    • The Anti Newsletter Email Strategy  |...  

About Wine Sales Stimulator
Wine Sales Stimulator is a group membership program providing winery and distillery owners and executives the training they need to grow sales. The program includes online classrooms, a private networking group, and weekly live coaching sessions. The self-paced training modules cover twelve topics relevant to increasing sales. The program was created by Ben Salisbury, an established expert in selling and marketing wines and spirits. Ben has more than 38 years of experience, and has worked as a sales executive for some of the largest global companies including Constellation Brands. Ben and his team of experts have helped more than one hundred clients improve their sales success. Their client list includes some of the most recognized brands.

About Ben Salisbury
Ben Salisbury is a consultant, coach, content creator, public speaker, thought leader, subject matter expert, and entrepreneur for the wine and spirits industry. His expertise in sales and marketing strategy accumulated over four decades working with some of the largest adult beverage companies in the world including Ste Michelle Wine Estates and Constellation Brands. His approach is to disrupt the status quo of how wines and spirits are marketed and sold, to challenge outdated practices, and to provide innovative solutions to help wineries and distilleries sell more products. Ben is a frequent speaker at industry conferences, creates original content on his blog and YouTube channel, and has contributed articles to the Wine Business Monthly.

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