Скачать или смотреть Persuasion Isn’t a Speech—It’s a Strategy: How Leaders Influence Without Losing Trust

What makes a message truly persuasive—especially when you're telling people what they don’t want to hear?

In this mid-course reflection from my Harvard Kennedy School course The Arts of Communication, I share how to navigate controversial topics and potentially hostile audiences with empathy and impact.

Persuasion isn't about fighting facts or "winning" a debate. It's about:
✔️ Building trust
✔️ Acknowledging opposing views
✔️ Demonstrating shared values
✔️ Tapping into authentic emotion

Let's find connection—even in disagreement.

🔗 Learn how to turn tension into trust and build influence that lasts.

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